Death by a Thousand Prompts
We made some big architectural mistakes in how the web works, and I want to talk about two of them. Not the dramatic, catastrophic kind — the kind that individually seem fine and collectively make everything worse. Cookies Went to the Wrong Layer Cookies should have been a user concern, not a software concern. In a saner world, you’d configure your cookie preferences once — at the browser or OS level — and every site would respect that. Instead, we pushed the decision down to each individual application, which is better for advertisers and worse for everyone else. ...